![]() When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. One of the best ways you can use spotlight annotations is to create clickable end cards for your videos. Here are two of the best uses for annotations: *Note: the above video mentions Pause annotations, which are no longer available. ![]() You can also add a simple Title to your video through the Annotations menu. Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.Īny of these annotations can be used to link viewers to other videos, or as subscribe links. Your text only appears when a viewer’s cursor hovers over top of these annotations. Spotlights have a subtle border and are completely clear inside. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation. ![]() Speech Bubbles look like dialogue boxes in a comic strip. Notes are colored boxes placed over the top of your videos. There are five types of YouTube annotations: Usually, annotations are clickable and take users to other content created by you. This article will teach you about both Cards and Annotations and discuss the best uses for each of them.Īnnotations are messages that float overtop of your videos in the YouTube player. You cannot choose the size or positioning of Cards. Two of the major differences between them are:Īnnotations are not clickable on mobile devices. YouTube Phases Out Annotations in Favour of Mobile-Friendly Cards, End-Screens | NDTV Gadgets360.YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. YouTube’s move to phase out annotations reiterates its focus on mobile views, and that it sees its future in mobile devices, not clunky desktop monitors. The blog further says that creating End Screens is as much as ten times quicker than adding annotations at the end of the video, thus ending the need for an archaic, slow tool that is not compatible with many of the devices on which YouTube videos are watched. Increasingly, users are turning off annotations altogether. In the blog, Salem says that End Screens and Cards generate seven times more clicks than annotations, and adds that users on an average close 12 annotations before clicking on one. Since then, mobile views have grown significantly on YouTube, and currently 60 percent of the watch-time on Google’s video platform is on mobile devices. to content consumers.Īnnotations have been available for YouTube creators since 2008, before content consumption on mobile devices went mainstream. ![]() Cards and End Screens are mobile-friendly tools that allow creators to present videos, website links, playlists, etc. On the official YouTube Creator Blog, Muli Salem, Product Manager, Google said that there has been a 70 percent decrease in the use of annotations on YouTube videos since Cards and End Screens were introduced to the platform. Existing annotations will appear only on videos viewed on desktops, not mobile devices starting May 2. The YouTube Annotations Editor will not be available for content creators starting May 2 only the option to delete annotations will appear for creators, not the options to add and edit them. YouTube has announced that it is killing off annotations, the feature that allowed creators to add highlights on top of a video, as it further transitions to the mobile-friendly era.
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